Brand Photography? What the heck is it? Name a company you follow on Instagram. I can tell you some of mine: Apple, Pressed Juicery, Centro, Rifle Paper Co., Sephora, on and on and on. To be honest, I’ve never been to Pressed Juicery, but man, the photos in their feed make me feel like I go there all the time. Photographs are the easiest way to showcase your brand and the most effective way to connect with your audience emotionally.

You have owned your business for over 30 years – it’s your baby. But just like a child, it has changed over time. Employees have come and gone, the economy has changed, and the consumer has changed as well. So why shouldn’t your logo change, too?